Evaluation - Question 2

Question 2: How does your media product represent particular social groups?

Evaluation - Question 1

Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

Final Cut

This is our final cut. Modifications have been made since rough cut 2, such as the main film's title being made as well as minor things such as sound changes.

Rough Cut 2

This is our second rough cut. Changes have been made following audience feedback to help us improve.

Rough Cut 1

This is rough cut one, the first edit of our film.

Consideration of Sound

For the sound used in our film opening, we have planned for there to be non-diegetic music that turns to diegetic once the farmer playing guitar is shown. This means that the music would have to incorporate an acoustic guitar and fit to our genre of rural comedy. The video above shows some music we have considered having in our film opening.

Song #1
Whilst this music does involve an acoustic guitar, the tempo and feel of the piece does not quite fit the tone we want for our opening. Preferably the music would have to be more up-beat and start out with a fade in order to be suitable.

Song #2
This song also incorporates an acoustic guitar and starts out with slow strums- however, the song continues at this slow tempo which does not suit the tone we would like. Towards the end of the twenty second clip in which the music is heard a beat starts- this is also a disadvantage for this song as it would be better off if the song included only an acoustic guitar.

Song #3
Out of the three songs considered, this is perhaps the most suitable. On the other hand, it is as not as upbeat as would be liked and does not quite have an 'urban' feel that is most suited to our film opening. Whilst the strumming is good, it would be better if it could start out slow and then speed up.

Overall, none of these songs seem suitable enough for the final chosen one for our film opening, but by considering these ones (and others) we have been able to consider in more detail what kind of music we would like.

Institutional Name and Logo

An institutional title logo is shown at the start of every movie, which brands what they produce- normally more than one is shown as institutions collaborate on a film.

History of The Logo

In the early days, institutional logos were very simple- a still image. As studios grew they added things to out-do other institutions.

In 1921 MGM (Metro Goldwyn Mayer) introduced 'Leo the Lion' into their logo, and Universal had a globe.
The video below shows how MGM's logo changed over time, from 1921 to 2008.



In the 1930s, 20th Century Pictures has a 'tower' logo and then merged with Fox to then become 20th Century Fox, as we know them today. Columbia Pictures, on the other hand, first started out with a woman with a sparkler, as seen in the video below:



By 1976 most production companies, except Universal, had changed to cel animation as a particular standard had become expected of institutional logos. In 1984 Warner Bros. switched back to a non moving still- a matte painting- in order to remain 'classic.'
In 1990 Universal had created a remastered digital logo.
As of 2007 nearly every institutional logo has been done on a computer and have reached a level of sophistication expected of htem.

My Logo Design

When designing my logo design that may be considered for the final logo for my group Gemini, I thought about what the term 'gemini' can represent. The idea that came from this was constellations and stars, which is why I thought the logo should be animated to show stars appearing in a random sequence to then form the word 'Gemini.' To me, this idea seemed simplistic but effective and fits with the conventions of the institution being independent as it is not too extravagant or detailed.

I think that alongside this logo, simple sound could be used, such as slow music that fades in as the logo appears.
I made this logo (and the gif) using Adobe Photoshop CS3, with various layers and frames. I chose to make the initial idea digitally as I found it easier to do so than if I were to it draw on paper.

Here is my attempt at making the logo through a gif animation:

My choice of logo is effected by the type of film we are going to create because our film will be independent. The logo I have created is not too extravagent but is kept simple and effective, without appearing to be high budget and mainstream, (in comparison, for example, to Universal Studio's logo which uses CGI graphics) and to actually appear like an independent institutional logo. However, this logo does not necessarily represent the comedy genre of our film opening but is still made clear as an institutional logo.