Institutional Name and Logo

An institutional title logo is shown at the start of every movie, which brands what they produce- normally more than one is shown as institutions collaborate on a film.

History of The Logo

In the early days, institutional logos were very simple- a still image. As studios grew they added things to out-do other institutions.

In 1921 MGM (Metro Goldwyn Mayer) introduced 'Leo the Lion' into their logo, and Universal had a globe.
The video below shows how MGM's logo changed over time, from 1921 to 2008.



In the 1930s, 20th Century Pictures has a 'tower' logo and then merged with Fox to then become 20th Century Fox, as we know them today. Columbia Pictures, on the other hand, first started out with a woman with a sparkler, as seen in the video below:



By 1976 most production companies, except Universal, had changed to cel animation as a particular standard had become expected of institutional logos. In 1984 Warner Bros. switched back to a non moving still- a matte painting- in order to remain 'classic.'
In 1990 Universal had created a remastered digital logo.
As of 2007 nearly every institutional logo has been done on a computer and have reached a level of sophistication expected of htem.

My Logo Design

When designing my logo design that may be considered for the final logo for my group Gemini, I thought about what the term 'gemini' can represent. The idea that came from this was constellations and stars, which is why I thought the logo should be animated to show stars appearing in a random sequence to then form the word 'Gemini.' To me, this idea seemed simplistic but effective and fits with the conventions of the institution being independent as it is not too extravagant or detailed.

I think that alongside this logo, simple sound could be used, such as slow music that fades in as the logo appears.
I made this logo (and the gif) using Adobe Photoshop CS3, with various layers and frames. I chose to make the initial idea digitally as I found it easier to do so than if I were to it draw on paper.

Here is my attempt at making the logo through a gif animation:

My choice of logo is effected by the type of film we are going to create because our film will be independent. The logo I have created is not too extravagent but is kept simple and effective, without appearing to be high budget and mainstream, (in comparison, for example, to Universal Studio's logo which uses CGI graphics) and to actually appear like an independent institutional logo. However, this logo does not necessarily represent the comedy genre of our film opening but is still made clear as an institutional logo.